A recent study by the IAB found that Millennial moms use Instagram 33 percent more after having children, more than other social channels like Facebook and Youtube. So when snack bar brand KIND wanted to find moms to promote their new snacks, they naturally took to Instagram and put an innovative spin on the classic back-to-school lunch box.
To promote their new KIND Healthy Grains Popped bars, KIND has been asking customers to Instagram and Tweet their best “Moments That Popped” from the summer. From August 3 to 7, KIND will choose one image each day to be turned into a lunch box by Instagram influencer and celebrity artist Rachel Ryle, whose post announcing the initiative currently has more than 20,000 likes.
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