More NewsKokopelli Relaunches ADVO Direct Mail Site

Kokopelli Relaunches ADVO Direct Mail Site

New York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc. , which claims to be the nation's largest direct-mail marketing service.

New York City agency Kokopelli New Media launched the redesigned Web site for ADVO Inc., which claims to be the nation’s largest direct-mail marketing service.

The site includes a Flash animation illustrating ADVO’s consumer-targeting process and a new navigational structure to guide users through the site’s extensive content.

The depth of content made this project a little different, Kokopelli CEO Katie Peters told the Silicon Alley Reporter. “There was a lot of material–the site actually goes pretty deep in describing how they reach so many households.”

ADVO is known for its Mailbox Values coupon packages and ‘Have You Seen Me?’ missing child mailers. “We all use those pizza coupons,” said Peters. “The site is about getting that across to their advertisers.”

A core project team of five of Kokopelli’s 15 staffers spent around five months on the project. Billings were not disclosed.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts