L90 brokers marketing agreement between Delphi.com, vTrails
vTrails' surfing product will be marketed as a group tour serviceonthe site.
vTrails' surfing product will be marketed as a group tour serviceonthe site.
Ad network L90, structured a strategic alignment and marketing deal between start-up vTrails and group forums enabler Delphi.com.
Under terms of the agreement, Delphi.com will offer vTrails’ TourBar product to its more than 2.5 community members through co-branding and marketing initiatives, including banner ads placed throughout the site and its forums.
TourBar allows Internet users to lead and participate in guided tours of the Web.
The campaign is aimed at Delphi.com users and encourages them to use vTrails’ technology to join, lead and participate in real-time, guided tours of the Web. Delphi.com also will incorporate features of TourBar on its Web site, including a co-branded tool bar for group surfing and discussion.
L90, which brokered the arrangement on behalf of its client vTrails, will serve, track and optimize banner ads promoting the deal on Delphi.com.
Company executives said the deal makes sense in that vTrails’ community tour program serves the same type of audience as Delphi.com’s online discussion forums.
“Delphi.com is all about shared experiences,” said Delphi.com president Russell Williams.
“The ability to create tours and teach other participants about specific topics is a perfect way to tap the enthusiasm of Delphi.com members. TourBar is an ideal partner for Delphi.com, and we are thrilled that L90 has enabled us to form this unique technology and marketing relationship.”
Executives said the deal typifies a trend in designing and providing marketing and branding programs beyond Web banner ads alone.
“Banner ads are effective online advertising tools, but limited,” said L90 president and chief executive officer John Bohan.
“This integrated sponsorship is yet another example of L90’s cutting-edge, comprehensive marketing campaigns.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article