Shark Night sinks its choppers into Yahoo Movies, Broadway lights up New York Times, and more in this week’s cool ads spotted around the Web:
Product / Advertiser: Silverwood Films’ “Shark Night”
Publisher: Yahoo Movies
Product / Advertiser: Heineken
Publisher: Pitchfork Media
Following Ad Expansion:
Product / Advertiser: “Catch Me If You Can”
Publisher: New York Times/N.Y. Region
Product / Advertiser: Dick’s Sporting Goods
Publisher: ESPN/splash page
Product / Advertiser: Converse
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen by real people