Job losses continue to mount in digital marketing and ad sales. ClickZ’s layoff tracker recently added a number of new firms to our ongoing tally of headcount reductions in new media.
Among the latest:
UK broadcaster Channel 4 cut 15 percent of its “commercial team,” including strategic sales, sponsorship and new media staffers, according to Brand Republic.
Hearst Digital reduced its new media sales team from 16 to 12, also according to Brand Republic.
Time Inc. dismissed 92 people as part of a consumer marketing and sales reorg that also affects its digital team. PaidContent has the memo.
Pennsylvania-based Solid Cactus laid people off in its call center and technology units. (Times Leader)
Had layoffs at your firm? Send us a news tip.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.