Leading Advertisers of June 2001

The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Web Advertisers of June 2001
At-Home Internet Users At-Work Internet Users
Rank Advertiser* Impressions
(000)
Reach
Percent
Rank Advertiser* Impressions
(000)
Reach
Percent
1. Microsoft 1,842,076 49.5 1. Microsoft 1,509,384 63.4
2. TRUSTe 1,597,705 31.4 2. TRUSTe 1,263,444 49.2
3. Yahoo 1,125,004 37.9 3. Yahoo 628,724 50.6
4. eBay 821,167 30.3 4. Netscape 615,481 43.7
5. Amazon 701,405 51.7 5. eBay 593,570 37.3
6. Barnes and Noble 700,386 48.4 6. Amazon 487,191 47.7
7. ClassMates 692,170 46.1 7. Orbitz LLC 467,906 40.4
8. America Online 679,708 38.7 8. Barnes and Noble 467,770 4.6
9. Providian 662,452 41.0 9. Providian 432,244 60.0
10. Netscape 649,617 31.1 10. ClassMates 411,973 53.1
11. Orbitz LLC 566,113 26.8 11. TheBabyOutlet.com 409,011 41.0
12. MSN 533,979 27.9 12. MCI WorldCom 372,966 38.8
13. MCI WorldCom 442,545 26.4 13. CNN 358,534 31.0
14. Columbia House 439,229 36.6 14. MSN 329,219 39.7
15. JP Morgan Chase 359,172 18.8 15. E*Trade 326,653 19.2
16. CDNow 353,032 26.3 16. Datek 307,439 24.6
17. Capital One 335,185 30.0 17. America Online 301,067 41.4
18. TheBabyOutlet.com 315,535 1.9 18. Columbia House 300,508 48.5
19. Compaq 314,757 24.8 19. JP Morgan Chase 283,086 28.0
20. Casino on Net 308,248 23.5 20. Capital One 276,933 46.7
21. Lycos 285,450 15.2 21. CDNow 269,066 29.9
22. American Movie Classics 284,527 20.6 22. Compaq 260,029 33.6
23. Ebates 281,495 18.7 23. Oracle 221,864 16.0
24. NextCard 246,030 23.9 24. New York Times 217,798 17.3
25. Bonzi Software 237,960 30.3 25. Neway 199,617 28.0
* Impressions reported include house ads, which are ads run on an advertiser’s own Web property.
Source: Nielsen//NetRatings

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