LookSmart Acquires Net Nanny

The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock.

Paid search listings provider LookSmart has acquired Net Nanny, a filtering software enabling parents to control what their children see and do online.

LookSmart acquired the business and assets of Net Nanny for about $5 million in cash and stock from privately held BioNet Systems, LLC, a software company.

LookSmart will continue the existing Net Nanny consumer sales channel, and will integrate its Web search technology into Net Nanny in order to enable parental monitoring of online searching, the company said.

According to LookSmart, the company felt that blending its search technology with Net Nanny would form a stronger product for Net Nanny’s users. The move will also provide LookSmart with a desktop platform it can use to launch high margin search and paid listings applications, the company said.

LookSmart has acquired the entire Net Nanny line, which includes chat and instant messaging filtering and pop-up and spyware blocking.

BioNet will now focus on its flagship BioPassword product, which uses keystroke dynamics to identify a user by the way he or she types, the company said.

Net Nanny software makes it possible for adults to monitor, restrict or control their computers’ access to the Internet. An Internet pioneer, it launched in 1994.

LookSmart is also releasing its first quarter earnings results today after the bell.

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource