More NewsLookSmart Acquires Net Nanny

LookSmart Acquires Net Nanny

The paid search listings provider acquires the business and assets of filtering software company Net Nanny for about $5 million in cash and stock.

Paid search listings provider LookSmart has acquired Net Nanny, a filtering software enabling parents to control what their children see and do online.

LookSmart acquired the business and assets of Net Nanny for about $5 million in cash and stock from privately held BioNet Systems, LLC, a software company.

LookSmart will continue the existing Net Nanny consumer sales channel, and will integrate its Web search technology into Net Nanny in order to enable parental monitoring of online searching, the company said.

According to LookSmart, the company felt that blending its search technology with Net Nanny would form a stronger product for Net Nanny’s users. The move will also provide LookSmart with a desktop platform it can use to launch high margin search and paid listings applications, the company said.

LookSmart has acquired the entire Net Nanny line, which includes chat and instant messaging filtering and pop-up and spyware blocking.

BioNet will now focus on its flagship BioPassword product, which uses keystroke dynamics to identify a user by the way he or she types, the company said.

Net Nanny software makes it possible for adults to monitor, restrict or control their computers’ access to the Internet. An Internet pioneer, it launched in 1994.

LookSmart is also releasing its first quarter earnings results today after the bell.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

2m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

9m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts