When you’re one of the Web’s top advertisers, people want to follow in your footsteps. So much so that they don’t hesitate to copy your creative executions, says LowerMyBills.com (an Experian company).
For the second time this year, the company has claimed victory in a copyright infringment suit involving its banner ad creative. This time, LowerMyBills has obtained a court judgment against One Technologies LP, which was doing business as SPENDonLIFE.com. In a suit filed n U.S. District Court for the Central District of California, LowerMyBills contended SPENDonLIFE.com had copied multiple online banner ads.
In January, LowerMyBills.com won a $200,000 judgement in a similar case against NexTag. The company says it’s also pursuing others for alleged infringements.
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