The promotion features a lottery-style game where consumers try to match their Lucky Numbers to the daily Lycos Lucky Numbers. Prizes include a trip anywhere in the world and shopping sprees, among other things.
From the MYLYCOS home page, consumers can play up to four times per day and at night log back in to see the Lycos Lucky Number of the Day.
The promotion started with support from full page color ads in USA Today.
Spending on the promotion was not disclosed.
Cohen-Friedberg Associates specialize in all aspects of online and traditional instant win games, sweepstakes, tie-in promotions and cross promotions. Recent clients have included: Ryder Truck, Pepsi One, Dunkin Donuts and Gorton’s.
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