MediaVideoMajor Video Ad Networks Serve More Ads in December

Major Video Ad Networks Serve More Ads in December

Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore.

Following its acquisition of ScanScout in November, video ad network Tremor Media more than doubled the number of ads it served to U.S. users in December, according to data from comScore.

Meanwhile, rival networks ADAP.TV and BrightRoll also enjoyed substantial growth, growing the number of ads they served by more than 200,000 impressions each.

ComScore estimates Tremor served 1.02 billion ad impressions in December, representing 114 percent growth compared with the 477 million it served in November. The network also grew its reach from 22.4 percent of U.S. users to 28.6 percent during the same period.

As a result of that growth, the gap between Tremor and market leader Hulu has narrowed significantly in terms of the volume of ads served by each.

Top U.S. Online Video Properties by Video Ads Viewed December 2010 Vs. November 2010
Property Video Ads November (000) Video Ads December (000) Reach of U.S. Population(%)
Total Internet : Total Audience 5,391,715 5,910,646 49.1
Hulu 1,150,651 1,227,929 8.6
Tremor Media Video Network 477,416 1,021,693 28.6
ADAP.TV 446,173 681,543 19.0
BrightRoll Video Network 386,658 587,946 22.3
Microsoft Sites 426,839 423,000 13.7
CBS Interactive 279,976 271,461 10.1
AOL, Inc. 216,854 231,884 11.5
Undertone N/A 226,822 8.1
Google Sites 241,233 223,842 15.3
TubeMogul Video Ad Platform N/A 174,062 14.2
Source: comScore Video Metrix

 

Top U.S. Online Video Content Properties by Unique Viewers December 2010
Property Unique Viewers December (000) Minutes per Viewer
Total Internet : Total Audience 172,109 873.1
Google Sites 144,757 274.3
Yahoo Sites 53,050 30.0
VEVO 50,594 89.9
AOL 48,550 31.2
Viacom Digital 45,880 51.6
Facebook.com 41,119 14.6
Microsoft Sites 36,589 50.4
Fox Interactive Media 28,902 19.3
Turner Digital 26,943 23.4
Hulu 26,493 217.1
Source: comScore Video Metrix

 

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