Marketing to the Media…Continued

The flurry leading up to ad:tech prompted a bit of a rant last week about best practices for marketing to the media.

That discussion will continue in a much broader context next week at the New Comm Forum in Sonoma, CA. SEO PR expert Sally Falkow and I will be discussing the opportunities — and the threats — that online media, search, and the social Web are presenting to the media and other communications professionals.

If you make it to the conference, please be sure to say hello.

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