Marketing TechnologyMartech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

Martech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

Roundup of top funding in marketing technology from the week of Mar 11-Mar 18, 2019.

Last week, these marketing technology companies got funding:

  • Digital identity startup Passbase has raised $600,000 in pre-seed funding
  • AI photo startup Polarr has raised $11.5 million Series A, bringing total funding to around $13.5 million
  • Big data AI startup Noble.AI raised an undisclosed second seed round of funding, closing at $8.6 million
  • Predictive analytics firm StoryFit has raised $1.75 million in new funding
  • Search marketing intelligence platform Adthena raised $14 million Series A.

Top funding stories in marketing technology last week:

Digital identity startup Passbase has raised $600,000 in pre-seed funding

What it is

Silicon Valley-based Passbase has raised $600,000 in pre-seed funding thanks to seed fund investment from Upheavel Instrumetns and Seedcamp, as well as a group of business angel investors from Alphabet, Stanford, Kleiner Perkins, and EY.

The company is working on building what it has named an “identity engine” in order to simplify online identity verification.

Why it matters

With this extra funding, Passbase hopes to become a key player in the world of digital identity and privacy.

AI photo startup Polarr has raised $11.5 million Series A, bringing total funding to around $13.5 million

What it is

Photography startup Polarr has raised $11.5 million additional funding in Series A. Led by Threshold Ventures and supported by Pear Ventures and Cota Capital, the company’s total funding comes to around $13.5 million.

At the moment, the company is probably best known for its photography app for iOS and Android, which utilizes machine learning and AI to improve image editing. The company says it has around four million monthly active users.

Why it matters

Best known for its photography app for iOS and Android that uses machine learning and AI, claiming four million active monthly users, this new round of funding will go toward engineering, partnerships, and research and development.

Big data AI startup Noble.AI raised an undisclosed second seed round of funding, closing at $8.6 million

What it is

San Francisco-based Noble.AI has raised a second round of seed funding from Belgium-based chemistry corporation, Solvay Ventures. Noble.AI uses big data and AI software to help companies with R&D, claiming at 10x lower cost. Though the funding amount is undisclosed, the startup has raised a total of $8.6 million to date.

Why it matters

This funding comes as corporate R&D spend is booming in the corporate world, but still lagging behind in the startup world. These investments point to a shift there.

Predictive analytics firm StoryFit has raised $1.75 million in new funding

What it is

Austin-based predictive AI analytics firm StoryFit, focusing on the publishing and entertainment industry, has raised $1.75 million in new funding led by Venture Capital from IndieGogo, Omaze, and Livefyre. Other investors include Bertelsmann Digital Media Investments, Ascend Venture Capital, angel investor Walt Winshall, Techstars, and Capital Factory.

Why it matters

This new round of funding will be used for new key hires and continued advancements in content-based analytics, including predictive technology, audience identification, and industry trends.

Search marketing intelligence platform Adthena raised $14 million Series A

What it is

Adthena does “competitive intelligence through search.” Every day, they process more 10 terabytes of new data, and index 500 million ads and 200 million keywords in 15 different languages. They offer a number of products, mostly around brand protection, partner management, strategic planning, gap analysis, and ad copy analysis.

Last week, they announced $14 million Series A funding.

They already have more than 250 customers worldwide, including brands such as Autotrader, Air New Zealand, Atlassian, Citibank, Burberry, Toyota, and Volvo, as well as agencies such as GroupM.

Why it matters

Adthena stands out for its commitment to AI. They claim to be the only search platform powered by natural language processing (NLP).

PS — You might also be interested in the news-focused version of this roundup: Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

See something we missed? Leave us a comment below!

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