Marketing TechnologyMartech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

Martech news roundup: Medallia, Ceros, Botify funding, Google Ads extension for contact info

Roundup of top news in martech from the week of Feb 25–Mar 4, 2019.

In our roundup of last week’s martech news, we highlight:

  • Medallia raises $70 million Series F funding, at $2.4 billion valuation
  • Ceros raises $14 million Series B funding for interactive content
  • SEO firm Botify raises $20 million Series B funding
  • Fastbase offers Google Ads extension to display contact info of people who click

Top stories in marketing technology last week:

Medallia raises $70 million Series F funding, at $2.4 billion valuation

What it is

Medallia is a customer experience management platform. They’ve been around since 2001, and their primary product is the Medallia Experience Cloud, which collects data from social media and online reviews to give insights on customer experience.

Last week, they filed to raise up to $70 million in Series F funding.

Why it matters

The company is now valued at $2.4 billion. They’re expected to go public this year.

Ceros raises $14 million Series B funding for interactive content

What it is

Ceros produces interactive creative content — or as they say, they “transform your content into an experience.”

They make a code-less studio where you can add animations, interactions, etc, and also measure how people engage with that content.

According to their website, they work with 250+ leading brands including Mastercard, Shutterstock, JP Morgan, Vice, Groupon, Bloomberg, fitbit, IBM, LinkedIn, and others.

Why it matters

Last week, they raised $14 million Series C funding. Their total funding comes to $33.5 million.

SEO firm Botify raises $20 million Series B funding

What it is

Botify is an SEO company that helps companies see which of their pages aren’t be crawled / indexed and recommend how to improve that. They also make a quite popular keyword tool.

They were launched in France, and have since opened an office in New York as well.

Why it matters

Last week, they announced $20 million Series B funding, bringing them to a total of $27 million.

With this funding, they plan to open a second US headquarters in Seattle. They’ve also hired a few new people to their leadership team. The former president of BuzzFeed has joined their board of directors.

Fastbase offers Google Ads extension to display contact info of people who click

What it is

Fastbase has released a “Google Ads Click Identifier” extension that promises to “identify your Google Ads visitors 360 days back.”

They say the tool “reveals detailed information about the businesses that have interacted with your ads including company name, website, address, phone number, contact and email information as well as the keywords searched and the advertisements that were clicked on.”

You can register using your already existing Google Analytics account.

Why it matters

That’s quite a lot of information they’re handing over. The aim is to improve the lead generation of ads — you can know not just how many people clicked on your ads, but who they are.

Obviously, questions arise around data protection and privacy. At the very least, you might want to make a point to click on fewer ads yourself.

Before you go

  • Narrative, a software that helps manage data transactions, raised another $3 million.
  • LiveRamp has made its IdentityLink available for any demand-side platform, hopefully helping to improve the accuracy of how users are identified users across multiple sites, cookies, offline, etc.
  • Swrve has partnered with Oracle Eloqua on mobile engagement.
  • How’s your browse abandonment strategy?
  • According to a recent survey, these are the top search trends for 2019.

ICYMI: Finalists were announced for the Marketing Technology Awards 2019!

See something we missed? Leave us a comment below!

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