Marketing TechnologyMartech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019.

In our roundup of last week’s martech news, we highlight:

  • Salesforce launches myTrailhead to drive skills and learning in business.
  • Adobe adds in-app messaging and location service.
  • AdTheorent appoints Bill Todd as CRO.
  • Twitter’s new tool allows publishers to enhance their performance.

Top stories in marketing technology last week:

Salesforce launches myTrailhead to drive skills and learning in business

What it is

Cloud-based software company Salesforce has released myTrailhead, a branded learning experience platform that enables businesses to offer enhanced skills training for their employees.

Building upon what Trailhead already does, companies can now customize and brand the platform with their own logo, tone, and resources.

Why it matters

Employees are able to learn the skills they want on their own timeline, creating a more engaged and productive workforce.

Adobe adds in-app messaging and location service

What it is

Adobe has added two new features to its Adobe Campaign platform.

Of marketers surveyed by Adobe, 71% reported that in-app messaging is the most effective channel. In response, Adobe has introduced in-app messaging that allows companies to display a message when a user is active within the mobile application.

Adobe has also introduced the Adobe Experience Location Service, giving brands the opportunity to target users based on location.

Why it matters

These features will enable brands to drive better results from transactional and promotional emails and improve overall mobile performance.

AdTheorent appoints Bill Todd as CRO

What it is

New York based digital advertising provider AdTheorent has appointed Bill Todd, formerly with Conversant, as its new Chief Revenue Officer (CRO). He brings 18 years of experience and expertise to the role, promising revenue growth and increased innovative solutions for AdTheorent.

Why it matters

In 2018, AdTheorent grew its year-over-year revenue by almost 30%. Todd is expected to help the company continue its rapid and aggressive growth in 2019 and beyond.

Twitter’s new tool allows publishers to enhance video performance

What it is

Social media platform Twitter has launched “Timing is Everything,” an insight tool that provides publishers with actionable data to bolster activity and performance on Twitter. Using data previously collected by the app, publishers will now know the best time to post a video to get the most viewership and engagement.

Why it matters

Knowing when to post is crucial. This new feature is expected to double video viewership and dramatically improve engagement.

This is the first of many insight tools that Twitter is planning to release in the near future.

Before you go

  • Zuckerberg plans to make Facebook more focused on private messaging.
  • Four takeaways for CMOs from the Mobile World Congress 2019.
  • Shift Technology, provider of AI-native solutions for the global insurance industry, lands $60 million in Series C funding round.
  • Okta to acquire workflow automation startup Azuqua for $52.5M.
  • SurveyMonkey to acquire Usabilla to expand enterprise suite of customer feedback solutions.
  • Google shifts Ad Manager to a first price auction model, simplifying programmatic ad buying and creating a transparent market.
  • Samba TV now integrates its measurement system into Google Marketing Platform.

See something we missed? Leave us a comment below!

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