Martin Agency's Sackett Named Chief Digital Officer at DDB Chicago
In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.
In other agency news, 72AndSunny hired Josh Mandel away from Nike and Reprise Media made John Anagnost president.
DDB Chicago hired Jonathan Sackett as chief digital officer and managing director, a new position for the agency. In the role, Sackett, who starts Monday, is responsible for recruiting talent, building digital platforms, and developing client work.
“We strive to offer our clients creativity with accountability,” Sackett told ClickZ. “We have big ideas on the right ways to stream digital technology and social media together in a way that will deliver big results.”
Sackett joins from The Martin Agency, where he held the same title. While at Martin, Sackett worked with clients such as Tylenol, Wal-Mart, Geico, UPS, and Microsoft. “While I was at Martin, we went from working with 15 percent of our clients in a digital capacity to 90 percent in just two years,” said Sackett. He is credited with driving the Richmond, VA-based agency’s digital reorganization.
DDB’s recent noted client work has included Volkswagen’s “Fun Theory” (Stockholm), Clorox’s Reverse Graffiti Project (San Francisco), and McAfee’s H*Commerce (San Francisco).
In other agency hiring news:
72andSunny hired Josh Mandel away from Nike, naming him Director of Strategy. The Los Angeles-based digital agency was founded in 2004 and has worked with clients including Nike, Discovery Channel, Quicksilver, The CW, and Bugaboo.
Reprise Media named John Anagnost president, U.S. The search-centric agency has worked with Microsoft, Hyundai, the Home Depot, and Castrol.
An earlier version of this story misattributed some work from DDB’s Stockholm and San Francisco offices to the Chicago outpost.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceHow do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness. Rea...
View articleClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleMore exec additions for AudienceScience, SapientNitro and DDB Chicago. Read More...
View articleBranded plaything uses Google Street View to create a scene of robotic destruction on your own block. Read More...
View articlePeter McGuinness talks marketing and wraps up Gotham run. Read More...
View article