Mazda Creates YouTube-Inspired Interactive Video

mazda.jpgMazda’s just posted new interactive video on its site promoting two of its sportier vehicles, the RX-8 and the MX-5 Miata. The Drive allows users to chose a vehicle, a strip of road, music, and camera angle to virtually test-drive the car in an “immersive online drive experience.”

Created by interactive shop Sarkissian Mason, the company says the campaign was inspired by YouTubers who were posting video of their own Mazda driving experiences online. Sport car fans shot footage obtained by strapping cameras on the sides of their cars to emphasize features such as gear-shifting and brake functionality. The Drive is intended to target this type of consumer – presumably, the ones who don’t already own Mazdas.

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