John McCain wants you to “Invest in Victory.” According to information gathered by Media Trust, the McCain camp is running ads with a call-to-action reminiscent of the ones Clinton relied on during her run for the presidency. Ads spotted on sites based in swing states including New Hampshire and North Carolina, among other sites, urge supporters to “Invest in Victory, Donate $25.”
Display ads from Hillary Clinton’s shuttered campaign were almost entirely fundraising-based, suggesting people “Donate $5” or “Donate $50.”
Until recently, John McCain for President hasn’t taken a blatant fundraising approach in online display ads; rather, the campaign has pushed for people to sign petitions against pork-barrel spending, or sign up to join the campaign. (Using those sign-ups, he then hits up those registrants for donations. Barack Obama’s campaign has taken a similar tack.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more