Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.
In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.
Based in New York, Bokor will report to CEO Brian Terkelsen.
“Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles — especially television — to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients,” Terkelsen said in a prepared statement.
Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?