Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.
In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.
Based in New York, Bokor will report to CEO Brian Terkelsen.
“Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles — especially television — to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients,” Terkelsen said in a prepared statement.
Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
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