MediaVest Names Bokor SVP and Director of Advanced Media

Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.

In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.

Based in New York, Bokor will report to CEO Brian Terkelsen.

“Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles — especially television — to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients,” Terkelsen said in a prepared statement.

Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.

Related reading

global_canon_browser
5bf65de5337b65bb39b8345c6a0c714f
A push message should link the user to a meaningful page where they can learn more about your offer.
Glittering cloud with electric neurons