Media specialist company MediaVest has named Jonathan Bokor senior vice president and director of advanced media.
In the new position, Bokor will lead initiatives in advanced media, driving agency and client strategy across addressable advertising, social and mobile TV, connected TV, on-demand video and interactivity.
Based in New York, Bokor will report to CEO Brian Terkelsen.
“Technology is fundamentally changing the very nature of traditional media messaging, allowing conventional communications vehicles — especially television — to become more relevant, compelling and measurable. Jonathan is a leader in this field and will be a tremendous asset to MediaVest and our clients,” Terkelsen said in a prepared statement.
Bokor previously worked for Walt Disney Internet Group, Tandberg Television/Ericsson and Canoe Ventures.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more