First Lady Michelle Obama has joined the President in ads running across the web from the Obama for America 2012 campaign. The change comes amid reports of Mrs. Obama playing a larger role in the campaign.
Display ads from OFA spotted on Facebook and on ad networks including Google’s don’t stray far from Obama’s 2008 campaign ads. Indeed, they feature the “Join Us” call to action, ubiquitous during the last election. However, unlike the ’08 campaign ads, the new ads pair POTUS and FLOTUS, suggesting, “You should join Barack and Michelle Obama.”
Many of the ads are re-targeted through ad networks to people who have visited the BarackObama.com website, and are intended to generate signups to build the campaign’s list of supporters.
It could be part of a broader effort to include the First Lady more strategically in the campaign. In addition to appearing at several recent fundraisers and planning to attend a fundraising lunch in Manhattan as the guest of honor later this month, it was announced yesterday that Michelle and her signature sculpted arms will be seen on the cover of Essence Magazine’s October issue.
Recent Obama for America 2012 ads:
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them to.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.