Microsoft Acquires

Social shopping, shopping 2.0, shopping discovery. Whatever you want to call it, there’s a ton of action these days around services that add community elements to legacy shopping features like ratings and price comparisons. The news on this front today is that Microsoft has acquired Madison-based, which generates large discounts by mobilizing large groups of buyers through chat and auctions to purchase a single product on a single day.

The company will be added to Microsoft’s Live Search division, which had the following to say on its blog:

“We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search. Stay tuned for more great stuff from our new colleagues in Madison!”

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