More NewsMicrosoft Opens Up Beta of Classifieds Site

Microsoft Opens Up Beta of Classifieds Site

Windows Live Expo will be accessible to U.S. users later today.

Microsoft’s entry into the classifieds arena, once code-named Fremont and now called Windows Live Expo, is set to open up to U.S. users today.

The company has been testing the site for months, first with Microsoft employees and then with businesses and universities in the Seattle area. It expects later this afternoon to launch an open beta to users nationwide at expo.live.com.

Microsoft hopes that its approach of tying free classifieds to social networks allows it to differentiate its product in an increasingly crowded market. Google recently launched a classifieds-oriented service at Google Base. Meanwhile, aggregators such as Edgeio, Oodle and Indeed are trying to unseat players like Craigslist, eBay and newspaper classifieds providers.

“What sets Windows Live Expo apart is that people can set their own search parameters for goods and services. They can define their own marketplace universe,” said Garry Wiseman, product unit manager for Windows Live Expo at Microsoft, in a statement. Wiseman wasn’t available to answer questions about the product. The company cited launch-related time pressures.

Besides allowing people to see listings only from people in their social network, Microsoft is also allowing unique geographic features. Users can search by ZIP code or search within a radius as small as 25 miles or as large as the U.S. Listings are tied with Windows Live Local so users can view maps and aerial imagery of location-based information like real estate or garage sale listings. Users must sign into Microsoft’s Passport to post listings on Windows Live Expo, though they may browse without logging in.

The beta release is tied into Microsoft’s instant messenger application and alerts service, but is not yet integrated with the MSN Spaces blog service.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

11m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

11m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

11m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

12m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

1y Al Roberts