Microsoft Says Ditch TV and Go In-Game

Microsoft’s proposition to advertisers looking to reach 18-34 year old guys? Ditch TV and go in-game.

Microsoft-owned Massive has unveiled several new and to-be-released titles from EA, Activision, and THQ that include ad opportunities. From EA, in-game inventory is available in “Madden NFL 1,” “NHL 10,” “NBA LIVE 10,” “Need for Speed Shift,” and “Fight Night Round 4.”
From Activision: “Guitar Hero 5,” “DJ Hero,” “Band Hero,” “Tony Hawk: RIDE,” and “Blur.” Advertisers can also sponsor downloadable content in “Transformers: Revenge of the Fallen.”

As for THQ, there’s “UFC 2009 UndisputedT” and “MX vs. ATVT ReflexT.” According to a Microsoft Advertising blog post, “Advertisers continue to take note of the opportunities the first UFC® title in more than five years gives them to reach the sport’s rabid fan base.”

There’s more from Ubisoft, 2K Sports, and Blizzard Entertainment. Also, the in-game ad net notes, “we’ll be unveiling several other blockbuster titles and advertising opportunities in November when Massive hosts its Second Annual In-Game Ad Upfront event in New York City.”

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