At the Mobile World Congress this week in Barcelona, Spain, Microsoft and Yahoo both made separate announcements touting their mobile offerings.
Yahoo used the show to demonstrate its forthcoming Yahoo oneConnect service for mobile devices using Yahoo Go 3.0 and Yahoo’s new mobile home page, expected to be available in Q2 2008. The oneConnect service will aggregate social network connections from sites like Facebook, MySpace, LinkedIn, along with news, weather and other alerts. The service will also provide e-mail, instant messaging, text messaging connections.
Separately, Microsoft announced it had signed European mobile publishers L’Equipe, Boursier.com and Autonews in France to its mobile ad platform. The company also said mobile operator Orange picked Microsoft as its ad serving partner for mobile display advertising in Spain. What wasn’t clear from the news out of Spain was whether this is a mobile ad management or serving deal only, or whether it will involve ad sales representation.
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