More NewsMobile Scam Suit against Google Akin to Investigations of Vendors and Carriers

Mobile Scam Suit against Google Akin to Investigations of Vendors and Carriers

Google is being sued for what seems to be the same thing companies like AzoogleAds (now Epic) and World Avenue were investigated for by Florida's Attorney General 's Office

Google is being sued for what seems to be the same thing companies like AzoogleAds (now Epic) and World Avenue were investigated for by Florida’s Attorney General‘s Office. Those ad firms agreed to pay $1 million each for allegedly duping consumers into signing up for supposedly “free” mobile content services and other gifts that actually cost them.

Those firms served the lead-gen driven ads or bought ads on sites like Google promoting the offers. The AG’s Office also got AT&T to agree to pay $2.5 million for aiding what they considered free mobile content scams. As a carrier, AT&T billed customers for such “free” services.

There’s a chance other carriers, ad firms and even publishers like Google are on the Florida AG’s investigation list.

Now, as reported by Tech Marketing law blogger Eric Goldman, a class action suit has been filed against Google for helping these allegedly fraudulent mobile offers to perpetuate. Goldman doesn’t like it. He calls it a “misdirected lawsuit,” and believes Google shouldn’t be sued just for running the ads.

“The plaintiffs in this putative class action lawsuit feel like they got fleeced by providers of these subscription services,” writes Goldman. “If they did, I hope they get appropriate redress from the wrongdoing vendors. But instead of suing the allegedly fraudulent vendors, the plaintiffs think Google should cover the losses for the sole reason that Google ran ads for the services….. An analogy might be that dead-trees newspapers should stand behind any losses suffered by readers who transact with newspaper advertisers. Sounds ridiculous? It does to me, whether the publisher is online or off,” he continues.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts