I recently met up for a second time with Federal News Radio Host John Gilroy; this time to discuss specific ways government agencies can benefit from integrating a mobile strategy into their constituent services. Specifically, we talked about how and why mobile strategies can reduce an agency’s costs, provided advice to those of you who think their agency doesn’t need a mobile channel, debated mobile security issues between platforms, and opined on the most recent news with Google, HP, Web OS, and Amazon’s own flavor of Android, which will be released as a tablet device.
In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web traffic and email opens, and become a major influence on offline sales.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.