I recently met up for a second time with Federal News Radio Host John Gilroy; this time to discuss specific ways government agencies can benefit from integrating a mobile strategy into their constituent services. Specifically, we talked about how and why mobile strategies can reduce an agency’s costs, provided advice to those of you who think their agency doesn’t need a mobile channel, debated mobile security issues between platforms, and opined on the most recent news with Google, HP, Web OS, and Amazon’s own flavor of Android, which will be released as a tablet device.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more