MobileWord Communications in New Rochelle, NY, named ad veteran Guillermo (Will) O. Suarez as director of marketing.
He will be responsible for managing all aspects of marketing communications and channel partnerships for the company, which develops and markets online office solutions
Suarez’s key areas of responsibilities will include all aspects of the company’s advertising, new product development, sales promotion and public relations. He will also manage tie-in promotional activities, as well as overseeing all trade show and event marketing efforts, and the development of new channel partners whose existing business is complemented by MobileWord’s digital age solutions.
Suarez, 34, joins MobileWord with more than 11 years experience in the advertising industry. Prior to joining the company, Suarez was vice president, management supervisor at Lowe & Partners/SMS, New York. Prior to joining Lowe & Partners in the fall of 1995, Suarez spent more than six years at Griffin Bacal Inc., a subsidiary of DDB Needham Co.
MobileWord clients include Reuters, Societe Generale, Deutsche Bank, ITT Hartford, TBWA/ Chiat-Day and Young and Rubicam.
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