“First Media Group is working simultaneously on a two-pronged plan for mPhase: a long term corporate identity and advertising strategy plan, and an immediate marketing plan for the SuperComm ’99 event in Atlanta on June 8-10,” said Sue Cifelli, mPhase’s executive vice president of marketing and sales.
In addition, mPhase opened a toll-free customer care phone number: 1-877-MPHASETV.
FMG has already developed a corporate identity package and is in the process of redeveloping the company’s two Web sites: mPhaseTech.com and mPhaseTV.net. In addition to collateral materials and direct mail programs, FMG is also producing interactive multimedia presentations for both the company’s customers and investors. The other major area of the agency’s involvement is in the formulation and implementation of mPhase’s media programs. Billings were not disclosed.
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