Unilever, Rakuten, Intel, Twitter, and McDonald’s were among some of the speakers at the two day conference held at Grand Copthorne hotel in Singapore’s central business district.
In this video interview, Bill Hunt, president for Back Azimuth Consulting and member of SES conference advisory board gives his insights on the key themes that were discussed at the event.
He also shares his 2014 digital predictions for marketers – integrating data and understanding.
“Trying to better understand data, better understand target market, and produce content that matches the phase of the buy cycle.”
Meet the Experts Networking
During the Meet the Experts Networking session, ClickZ doorstepped Vikram Bansal, head of services from Aegis Media Singapore to share what he discussed and learned from one of the roundtables.
#SESSG top tweets
The twittersphere was also abuzz with updates during the two day conference. Highlights below:
@keefythehipster: Great quote: Content is king. Distribution is queen and she wears the pants via @JamshedWadia
@eskimon: Beware of merely ‘renting’ an audience – build communities that you can nurture on your own terms ~ @JamshedWadia
@malaby: CMO: now Chief Moments Officer? Audience questions at Twitter brand session.
@manojaravind: What drives multiple-channel marketing- the message or the medium?
@ladyextel: How can one generate value in content? Connect real user issues (information, entertainment) with brand expertise for the sweet spot.
@kareenk: People funding the tool, using the tools & using the reports from the tool are completely different and they don’t speak to each other.
@verydeepsleep: Bill Hunt: If more than 50 percent of people come to your homepage and then go to site search, you have bad navigation.
@anoirnan: Analytics without insights is useless JABON. My mantra of late, good to see it on a slide pic.twitter.com/2WWNcpwi4y
@jermyntoh: MYTH: the viral video does not exist. Gangnam style was a very carefully orchestrated piece of success – Phil Townend.
@s_abry:”I talk about the brand not because I love the brand but because I love my people” Rudratej Singh
@siimulation: 81 percent expect retailers to utilise technology to improve in-store shopping experiences.
@doughperis: Three trends in digital: mobile, use of data & insights, and always on. Good insights, thanks @TPeltoniemi
@darren_yan:Digital marketers need more ROI wins than experiments to win the hearts from the boardroom to get future funding.
@jermyntoh: love this! RT @adalinelau: “We don’t have 30s to be interrupted, but we have 30 mins to hear a great story”@Rudratej
@shanobyl: Split testing essentials: ease of implementation, strong insight, budget optimization.
@keizng: Exhilaration is the top trigger for viral videos pic.twitter.com/gbx1pdZGb4
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discussed the ... read more
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more