MySpace and Google have extended their existing search partnership, through which Google powers all search functions and search advertising for the social networking site.
Additionally, MySpace will now participate in Google’s Display Network and DoubleClick Ad Exchange, through which its non-premium inventory will be sold.
Commenting on the multi-year deal, for which a timeframe was not disclosed, Nada Stirratt, MySpace Chief Revenue Officer, said simply, “We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory,” but did not reveal whether the firm will make cuts to its sales force as a result of that decision.
MySpace recently relauched in an attempt to reposition itself as an entertainment destination, and revealed a range of new ad formats it hopes will attract interest from premium advertisers. The site has been hemorrhaging users which have been defecting to rivals such as Facebook and Twitter.
Last month, however, Chase Carey, COO of MySpace parent News Corp. said the site is being judged “in quarters, not years.” According to some media reports, News Corp. has been attempting to sell the property since March.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.
Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating.