Napster Users Fan Out in Search of File-Swapping Apps

Total time spent using the Napster file-sharing application plummeted 65 percent among home users in 14 leading wired countries, from 6.3 billion minutes in February 2001, Napster’s peak month in terms of both time and unique users, to 2.2 billion minutes in June 2001.

According to Media Metrix ratings data, unique users of the application dropped 31 percent, from 26.4 million to 18.3 over the same period. These figures represent more than 85 percent of the worldwide online population and include usage in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Norway, Spain, Switzerland, the United Kingdom and the United States.

“Last year Napster became one of the fastest growing software applications Media Metrix ever reported, with its U.S. user base nearly quadrupling within six months of the application’s debut into the ratings reports,” said Doug McFarland, president of Media Metrix. “Today, the Media Metrix ratings show a wide scattering of the former Napster audience to various other music file-sharing resources.”


Traffic to File-Sharing Sites
U.S. at-home users
Site Unique Audience Percent
Change
May 27 July 15
Napster.com 4,073,000 2,628,000 -36%
KaZaA 179,000* 433,000 142%
BearShare 197,000 274,000 39%
Audiogalaxy 534,000 707,000 32%
iMesh 262,000 331,000 26%
* Traffic from week ending June 3rd
Source: Nielsen//NetRatings

Nielsen//NetRatings reports that traffic to Napster among at-home uses declined 36 percent during the eight weeks ending July 15th, while other file-sharing sites, including KaZaA, BearShare, Audiogalaxy and iMesh, are gaining traffic, suggesting that Web surfers are seeking alternatives to Napster.

Not surprisingly, teens are leading the growth to these other file-sharing sites. Teens spent more time and accessed more pages on file-sharing sites than any other demographic during the week ending July 15th. More than one-third of the visitors to kazaa.com are teens, but this group normally comprises only 12.6 percent of the Web audience.

Other file-sharing sites have seen large increases in traffic. KaZaA spiked 142 percent in traffic to 433,000 unique surfers, compared to 179,000 unique visitors during the week ending June 3rd. Bearshare surged 39 percent in traffic to 274,000 unique visitors, while Audiogalaxy jumped 32 percent to 707,000 unique visitors during the past eight weeks. Another file-sharing site, Imesh, rose 26 percent to 331,000 unique visitors.

“Consumer interest in file-sharing sites is skyrocketing, in light of the recent restrictions placed on Napster. Traffic to Napster is dropping while other file-sharing sites are spiking in traffic,” said Jarvis Mak, senior Internet analyst, NetRatings. “However, we’re finding that consumers are still willing to try the new Napster software, as nearly 16 percent of the site’s audience are visiting the software download page.”


Unique Users of Napster Application
At-home users (000)
Country Jan.
2001
Feb.
2001
March
2001
April
2001
May
2001
June
2001
Percent
Change
Argentina NA 468 345 352 423 331 -29%
Australia 918 1,035 906 804 968 759 -27%
Japan NA NA NA NA NA 206 NA
Brazil 699 1,084 719 617 1,029 705 -35%
Canada 3,343 3,960 3,105 2,555 3,743 3,219 -19%
Denmark 162 170 118 115 173 130 -24%
Germany 1,229 1,880 1,469 1,198 1,477 1,033 -45%
Spain 812 929 879 676 904 728 -22%
France 503 595 413 349 641 576 -3%
Italy 1,103 1,201 1,116 1,041 1,586 1,489 24%
Norway NA 332 294 221 294 258 -22%
Switzerland 149 167 143 111 139 118 -29%
U.K. 667 1,007 804 697 906 770 -24%
U.S. 11,538 13,561 10,787 8,930 8,027 7,940 -41%
Total 21,123 26,389 21,098 17,666 20,310 18,262 -31%
Source: Jupiter Media Metrix

Related reading

/IMG/581/253581/amazon-logo-com-uk-320x198
hillary-clinton-text-message-signup
nurcin-erdogan-loeffler_wikipedia-definition-the-future_featured-image
pwc_experience-centre_hong-kong_featured-image
<