NBC Source Clarifies Stage of Tribe.net Deal
UPDATE: Despite reports that it's officially acquiring social networking site Tribe.net, NBC Universal is just in window-shopping mode.
UPDATE: Despite reports that it's officially acquiring social networking site Tribe.net, NBC Universal is just in window-shopping mode.
Despite reports to the contrary, a purchase of social networking site Tribe.net by NBC Universal is not a done deal. According to a source inside NBC Universal, the company is looking at Tribe’s back-end technology for possible integration with its digital properties, which include iVillage, MSNBC.com, and Telemundo.com.
NBC Universal had no comment regarding the reports.
According to the source, NBC also is evaluating other social networking site technologies. The company has signed a letter of intent to conduct due diligence of Tribe’s technology; however, the source stressed, “To say we’re buying it, that’s not true.” As for the cost of acquiring Tribe.net as a whole or its technology only, the source said it would be “well under $5 million.”
In a continuing effort to scoop up ad dollars that are moving away from television properties towards the Web, NBC is clearly evaluating ways of harnessing the traffic-driving popularity of social networking for its own sites. NBC.com and iVillage both already feature message boards and blogs.
A social networking integration could also prove interesting for NBC Universal’s Spanish language site Telemundo.com, which merged with the Yahoo en Espanol site earlier this year.
In addition, Tribe.net’s classifieds listings capabilities could be used to enhance NBC’s local broadcast affiliate sites.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article