Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He’s been with the company for 14 years.
Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late ’90s, mobile experiences in more recent years, and various digital subscription initiatives.
Some of them backfired, such as the Times’ ill-fated first paywall experiment, in which it restricted columns from the paper’s Op-Ed page to subscribers.
He also presided over the development of innovative ad executions, such as the company’s synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher’s iPad app.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.