Martin Nisenholtz, the architect of The New York Times digital strategy, is set to retire by the end of the year. He’s been with the company for 14 years.
Nisenholtz, whose title is SVP, digital operations for The New York Times Company, initiated many of the key products that gave The New York Times its reputation as a forward-thinking newspaper publisher. Those projects included the launch of the Times first website in the late ’90s, mobile experiences in more recent years, and various digital subscription initiatives.
Some of them backfired, such as the Times’ ill-fated first paywall experiment, in which it restricted columns from the paper’s Op-Ed page to subscribers.
He also presided over the development of innovative ad executions, such as the company’s synchronized display ads for Apple over the past several years, and a recent Ralph Lauren takeover of the publisher’s iPad app.
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Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.