More NewsNewly Renamed Snowball.com Plans $6M Campaign

Newly Renamed Snowball.com Plans $6M Campaign

Affiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 millioncampaign to promote the new brand name.

Affiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 million campaign to promote the new brand name.

The new name “will better represent the direction of the company,” which is seeking to provide the voice of the I-Generation, the firm said. The I-Generation represents the convergence of 12-29 year old Web-savvy generations X and Y, or the Internet generations.

Ads will begin in September and utilize both print and outdoor media to bring attention to the company and its existing networks among media buyers and marketing professionals trying to reach the I-Generation.

“The name Snowball.com better distinguishes us as an online company with a sense of fun and irreverence, like the audiences of our networks,” said Mark Jung, president and CEO. “Our content is created by the generation itself, building a stronger sense of community.”

Snowball.com operates ChickClick.com, a network of independent, female-powered sites that produces content for young women; IGN.com, a games and entertainment network; and PowerStudents.com, a destination for high school, college and graduate school students seeking to enhance their student experience, both in and out of the classroom.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts