As part of the agreement, Otis plans to install an IBM-designed flat panel monitor, similar to a computer screen, in some of the 1.2 million elevators the company operates. On this monitor, NGN will display Internet-based information that changes every five to ten seconds.
“NGN, the world’s largest electronic out-of-home media company, strategically places NGN E*billboards before millions of consumers every day,” said Gerard P. Joyce, chairman of NGN. “Through e*Displays, we’re bringing news and information to new heights, and elevator passengers are going to love this medium the way consumers do today.”
NGN currently has monitors located in over 5,000 coffee shops, lobby shops, convenience stores, gas pumps and transit hubs. The company estimates that it reaches 40 million consumers weekly.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more