SocialSocial MediaNFL, Pepsi Look to Make Web More Social

NFL, Pepsi Look to Make Web More Social

New Buddy Media tool will help the brands implement Facebook apps on their sites.

The NFL, Pepsi, Hearst, and Carnival Cruise Lines have signed on to use ReachBuddy, an app extension tool unveiled this morning by social software company Buddy Media. The offering builds on Buddy Media’s ProfileBuddy, which helps marketers create Facebook apps. ReachBuddy will allow the NFL, for example, to deploy its apps on NFL.com or other properties.

It “puts out embed codes, so it can work anywhere that supports embed codes/HTML like Tumblr, WordPress, any website, etc.,” Joe Ciarallo, Buddy Media spokesperson, told ClickZ News via email.

Pepsi, a beta partner, has already put ReachBuddy into action. It recently created an app to distribute video on Pepsi.com around the Fox reality TV show “The X Factor,” which the beverages and snacks company has been sponsoring.

In a prepared statement, Shiv Singh, global head of digital for Pepsi, said ReachBuddy could make his company’s overall web presence more social in nature. He said that Pepsi can “now bring the social experiences we love from Facebook to our websites as well…It’s an incredible efficiency gain, and allows us to track how content deployed on the web is performing compared to content within social networks. We’ve wanted to be able to do this for quite some time, and thanks to Buddy Media, it’s now possible.”

Earlier in Singh’s statement he also said “Facebook and Twitter are extremely important to our business.”

But social is not without its downside for Pepsi, as Singh indicated in the following Tweet posted earlier this week:

 shiv-tweets

Related Articles

Why marketers need to reevaluate their Facebook strategies

Social Media Why marketers need to reevaluate their Facebook strategies

2m Vijay Sundaram, CSO, Zoho
How can I tell if my social media strategy is generating results?

Social Media How can I tell if my social media strategy is generating results?

10m Tereza Litsa
Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

11m Mike O'Brien
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

1y Tereza Litsa
How to use Facebook Insights to track the success of your social strategy

Analytics How to use Facebook Insights to track the success of your social strategy

1y Tereza Litsa
Facebook goes after clickbait headlines - five tips to maintain reach

Content Marketing Facebook goes after clickbait headlines - five tips to maintain reach

1y Tereza Litsa
The best Facebook marketing strategies for 2017

Social The best Facebook marketing strategies for 2017

1y Tereza Litsa
How to use Facebook mobile ads as an "interest indicator" to drive conversions

Display Advertising How to use Facebook mobile ads as an "interest indicator" to drive conversions

1y Sana Ansari