More than seven out of 10 people who tweet about brands also tweet about TV, according to Nielsen SocialGuide.
Nielsen’s analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well. Notably, this group who tweeted both brands and TV, sent 89 percent of the tweets about brands.
Knowing that the majority of people who tweet about brands also tweet about TV is significant for advertisers, agencies and TV networks looking to understand how brands can reach people who will socialize their messages, Nielsen says.
TV tweeters talked about brands across five categories during the above period, according to Nielsen. Taking the lead in social chatter was consumer electronics (74 percent), followed by restaurants (48 percent), food (29 percent), as well as beverages (27 percent) and automotive (24 percent).
Nielsen’s analysis is based on Twitter conversations with over 500 brands, as well as Twitter activity across more than 250 U.S. TV networks. For more information see Nielsen’s infographic below.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
It probably won't come as a surprise that 2016's Cyber Monday has earned the distinction of being the biggest online sales day in US history.