Nielsen: Global Ad Spend Slowly Rebounding

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.

The report shows that ad spend has dropped in Europe, remained stagnant in North America, and marginally increased in the Middle East, Africa, Latin America, and Asia-Pacific. In the Middle East and Africa spending grew by 2.9 percent during the first quarter of 2013, continuing the recovery from the advertising decline early last year. But the region has also been affected by the political unrest in Egypt, which has always been one of the largest markets for the region. Ad spend has declined by 20 percent in the country.


Source: Nielsen Global AdView Pulse report

Latin America saw growth of 11.9 percent during Q1, and spending grew in all countries in the region.

Asia-Pacific also saw growth in ad expenditures, with 5.8 percent in Q1. The top performers in the region were China, Indonesia, and the Philippines, which all saw around 20 percent growth. Japan was the only country in the region where ad spend decreased.

With the ongoing economic troubles in Europe, ad spend continues to decline. The report speculates that it is unlikely that Europe will recover from its economic challenges any time soon.

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