This story was originally published on June 27, 2013, and comes in at No. 8 on our countdown of the 10 most popular ClickZ stories of 2013. As ClickZ looks back over the past year, we’re celebrating the best of 2013, as determined by you, our readers. Enjoy!
What is the first thing you do when you wake up? Reach for your phone? Let’s be honest – who doesn’t?! With nearly 75 percent of mobile users falling asleep with their device within reach, the power and influence that mobile has on consumers’ daily lives is undeniable.
At Cannes Lions 2013, the Mobile Marketing Association (MMA) unveiled a new positioning that reflects the importance of mobile as a marketing vehicle. As Greg Stuart, chief executive of the MMA puts it, “the little screen is producing some of the biggest marketing ideas today.”
The positioning – which promises that “nothing gets marketers closer to their consumers than mobile” – was created by a MMA global task force consisting of mobile influencers, including Bonin Bough, vice president of global media and consumer engagement, Mondelez International. Bough talks to ClickZ about his involvement in the task force and also discusses Mondelez’s large focus on mobile, including its Mobile Futures Program initiative.
According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies knew how to realize the platform’s potential. We caught up with Matt for a glimpse into the future of mobile web, and to find out what web push notifications have to offer marketers.
Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app ... read more
As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages.
27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm.