Omnicom’s DDB Worldwide bought London-based creative shop Adam & Eve for $94 million, according to news reports. Adam & Eve, which has 50 staffers, counts Google, Sony, The Telegraph, and Foster’s beer as clients. It marks Adam & Eve’s return to the holding company world after enduring a messy split and legal dispute during 2008 and 2009 with previous parent WPP.
Oracle is acquiring social media marketing company Vitrue for a reported $300 million. The purchase gives the enterprise software giant a Facebook-Twitter-YouTube-Google+ marketing piece to its significant portfolio. Former WebMD CMO Reggie Bradford founded Vitrue six years ago and has built the Atlanta-based company into a formidable name in the social media marketing ecosystem, opening offices in five U.S. cities and London. Clients include McDonald’s, Amex, Proctor & Gamble, AT&T, and Best Buy.
SAP, an Oracle competitor, will pay $4.3 billion for Ariba, which offers so-called collaborative commerce applications to large firms like Deutsche Bank and BHP Billiton. More generally, companies worldwide employ Ariba’s e-commerce and procurement platforms to buy and sell a variety of products and services. In 1999, it was one of the first B2B Internet services firm to go public.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?