Omnicom’s DDB Worldwide bought London-based creative shop Adam & Eve for $94 million, according to news reports. Adam & Eve, which has 50 staffers, counts Google, Sony, The Telegraph, and Foster’s beer as clients. It marks Adam & Eve’s return to the holding company world after enduring a messy split and legal dispute during 2008 and 2009 with previous parent WPP.
Oracle is acquiring social media marketing company Vitrue for a reported $300 million. The purchase gives the enterprise software giant a Facebook-Twitter-YouTube-Google+ marketing piece to its significant portfolio. Former WebMD CMO Reggie Bradford founded Vitrue six years ago and has built the Atlanta-based company into a formidable name in the social media marketing ecosystem, opening offices in five U.S. cities and London. Clients include McDonald’s, Amex, Proctor & Gamble, AT&T, and Best Buy.
SAP, an Oracle competitor, will pay $4.3 billion for Ariba, which offers so-called collaborative commerce applications to large firms like Deutsche Bank and BHP Billiton. More generally, companies worldwide employ Ariba’s e-commerce and procurement platforms to buy and sell a variety of products and services. In 1999, it was one of the first B2B Internet services firm to go public.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.