Online ad spending continued to grow in the first quarter of 2012, with significant rises across all parts of the globe, according to Nielsen’s quarterly global AdView Pulse report. In particular, the Middle East and Africa enjoyed 35.2 percent growth, while Latin America saw a 31.8 percent rise compared to the previous year. Europe has also grown by 12.1 percent.
The report also found that although TV continues to attract a large proportion of advertising dollars, Internet advertising has seen the biggest increase with advertisers spending 12.1 percent more in the first quarter of 2012, than they did in Q1 2011.
Radio has also seen an increase in ad spending globally, including a 2.6 percent increase in North America and 2.8 percent in Europe. In emerging markets such as Latin America, and the Middle East and Africa, there was a substantial rise with 18 percent, and 21.1 percent growth respectively.
Conversely, print ad spending in magazines declined since the previous comparable year, specifically in the US. Newspapers however have seen growth with a 3.1 percent increase.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.