ONSALE Launches Ad+Vantage Program

Internet auction site ONSALE Inc. launched its Ad+Vantage Program to increase awareness of manufacturers’ product offerings by guiding ONSALE customers to participating manufacturers’ Web sites.

Manufacturers selling transition and re-manufactured inventories on ONSALE’s Web site “can earn thousands of dollars a month in advertising credits to promote new products on their respective sites and leverage their merchandising budgets,” the company said.

“ONSALE’s Ad+Vantage Program is the first and only program where the reseller pays the manufacturer,” said Merle W. McIntosh, ONSALE’s senior vice president of merchandise acquisition. “For every dollar of inventory a manufacturer partner sells through ONSALE, we allocate online advertising credits to showcase its most current product offerings.”

Advertisers can generate up to 3 percent of their monthly sales volume in matching advertising credits, which can add to as much as $50,000 a month, the company said. Credits can be directed towards customized advertising programs through ONSALE including enhanced merchandising, email messages, buttons and banners.

For manufacturers selling an assortment of products, ONSALE said it will develop co-branded storefronts to promote click-through access to the manufacturers’ showcases.

Created and maintained by ONSALE, each manufacturer will have a customized “factory showcase” featuring selectable product categories, detailed pricing and descriptions, warranty information, shipping, and customer service information for each product.

Manufacturers may send email to advantage@onsale.com for additional information.

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