Yes, that’s my face you see on the groovy dancing bride image there. I created this image while checking out Orbitz’ new honeymoon-oriented effort. It lets users customize everything about the freaky dancing bride message, including adding a face from a static .jpg image, choosing a song, and choreographing dance moves from a set of options. Once you’ve customized to your heart’s content, you can send to a friend.
It’s kind of cool but hard to imagine exactly how this plays out in reality. Do brides-to-be hang in packs so they can e-mail one another and make honeymoon plans simultaneously? Or is this meant for the bride-to-be to send to her husband-to-be? If so, that seems like an awfully small audience for something that appears designed to “go viral”.
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
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