Is your CEO posting on LinkedIn? | The ClickZ Digest
PLUS: Why employees now outrank brands on social
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Hi there!
Highlights from today’s newsletter:
️ Ulta’s growth playbook from Shoptalk 2025
4 ways media and entertainment companies are using Gemini
GPT-4o just replaced your creative team
EDITOR’S PICK
#EGC
Brand pages are losing traction, and B2B marketers are starting to notice. On LinkedIn and TikTok, it’s employees—not companies—driving reach, credibility, and pipeline.
This piece breaks down why ClickUp’s chaotic team skits, Omnisend’s individual reflections, and CBIZ’s revenue-driven advocacy are outperforming polished brand posts. As one stat puts it: employee-shared content drives 8x more engagement than anything from corporate pages.
If your brand voice is flatlining, it might be time to hand the mic to the people behind it.
#EVENT INSIGHTS
Shoptalk 2025 may be over—but we’re not done yet.
Our coverage continues with fresh, behind-the-scenes insights you won’t find on the main stage.
WHAT WE ARE READING
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The 2025 APR Trend Report reveals key shifts in marketing production, including AI advancements, influencer content prominence, and advertising consolidation, urging brands to adapt for efficiency and competitive advantage. With budgets spread across diverse channels, AI offers optimization opportunities, emphasizing its integration to enhance content and engagement. Agencies must evolve, adopting modular services and fostering collaboration to meet growing client demands. |
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Advertisers like Coca-Cola and Comcast have raised their TikTok expenditures despite the app’s uncertain future in the U.S. Market analysis indicates that this strategy reduces competition and ad costs. As regulatory discussions progress, confidence in TikTok’s U.S. operations grows, but recent leadership turnovers in its ads team pose challenges. |
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Gemini’s AI capabilities on Google Cloud are transforming the media and entertainment industry by enhancing content adaptation, simplifying workflows, and personalizing customer experiences. Companies benefit from automated translation, improved content searchability, and real-time audience insights, all enabling better engagement and market reach. WPP and FOX Sports utilize Gemini for targeted marketing and efficient content management, exemplifying its broad applicability and effectiveness. |
TOP VOICE
INSIGHTS FROM PERFORMANCE MARKETING WORLD
INSIGHTS FROM ERIC STARK
INSIGHTS FROM JODY LEON
WHAT WE ARE LISTENING TO
MARKETING AGAINST THE GRAIN
ChatGPT’s new image generation feature promises to reshape marketing by enabling endless variations of content creation and optimization. Its implications for marketing teams are profound, potentially decreasing reliance on traditional creative roles and requiring adaptation to AI-driven processes.
Businesses should prepare for compliance challenges and industry adjustments as these tools gain prominence.
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