PC Data Launches Web Monitoring Service
Reston, VA-based PC Data launched @PCData, a Webaudience measurement tool that tracks the online habits of 24,000 people inthe U.S. and Canada.
Reston, VA-based PC Data launched @PCData, a Webaudience measurement tool that tracks the online habits of 24,000 people inthe U.S. and Canada.
Reston, VA-based PC Data launched @PCData, a Web audience measurement tool that tracks the online habits of 24,000 people in the U.S. and Canada.
PC Data said it expects that the number of participants will exceed 100,000 by fall. All data is available weekly, and will be updated on a daily basis beginning in May, the company said.
PC Data recruits panel through television and online advertising and through distribution of the @PCData tracking software at retail stores. The sample is then weighted to mirror the Web population as portrayed in the most current random digit dial Web population studies, the company said.
“This is just a beginning,” said PC Data President Ann Stephens. “PC Data will soon track Web usage in corporations and schools, as well as track Web behavior outside of North America. We will also differentiate AOL users vs. those who go directly to the Web.”
Priced at $7,500 per year, the reports include a custom online survey of up to 1,000 participants free of charge. @PCData Online Reports will track: Web properties, Web sites, domains and categories; demographics including gender, age, income levels, occupation and user type (home, business, school, etc.); and statistics including unique users, frequency of visits, pages viewed, secure pages viewed, time viewed (a.k.a. stickiness).
PC Data has been providing point-of-sale data since 1991, largely for software and hardware sales information, supplying data to more than 800 companies.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article