San Francisco-based Personify Inc., a provider of e-marketing software and services, said that Blue Shield of California, Creative, Hoover’s Online, Patagonia, Peet’s Coffee & Tea and Volvo have signed to use Personify’s marketing intelligence software.
Personify’s solution anticipates the needs of Web site visitors, uncover the most effective ways to convert them to customers, and creates and delivers targeted offers.
Jenny Genosa, interactive marketing manager of Volvo, said the company is “committed to learning more about the purchase needs and interests of our online audience in order to improve the car buying experience in our dealer showrooms. Personify gives us a fast and continuous way to access which features all our customers — loyal and potential — desire most in their Volvo and why.”
Personify software provides an immediate way to measure the ROI of online advertising campaigns, cross-selling promotions and editorial content. Blue Shield of California’s mylifepath is a free online health and wellness service for Californians. Creative is a provider of multimedia products and peripherals. Hoover’s Online is a provider of business information on the Web. Patagonia is an outdoor equipment and clothing retailer. Peet’s Coffee & Tea markets coffee and offers additional information such as coffee complements, gift ideas and brewing tips and instructions.