Robert Gatto, former SVP of sales, has taken the top job at PointRoll, Gannett Co.’s digital marketing solutions arm. Gatto replaces Jason Tafler as CEO.
According to PointRoll, Tafler stepped down to move closer to family in Canada.
Gannett used PointRoll to build up its full-service digital capabilities. It found synergy between PointRoll and sister company ShopLocal, a searchable directory of local specials and sale items developed jointly by Gannett, Knight Ridder and Tribune Company.
Gatto (pictured) led sales and client services at ShopLocal before his move to PointRoll at the end of 2009.
“He’s a natural fit,” said Cat Spurway, VP of strategy and marketing, PointRoll. “He’s been instrumental in driving revenue growth, helping us take the capabilities from ShopLocal and adopt those within PointRoll in order to create key differentiation for the business.”
As an example, Spurway said that PointRoll allows retailers to distribute data from their advertising circulars to a wide variety of devices, including iPhones and iPads. The company is beta-testing distribution on non-Apple devices.
It also responded to the blurring of advertising and editorial with the introduction of Dig@torial, an ad unit that allows advertising content to live inside a banner directly adjacent to editorial content pulled from the publisher’s site.
In November, it relaunched Local.com as a site where consumers could find coupons, offers and information on local businesses.
Correction: An earlier version of this story stated Jason Tafler was cofounder of PointRoll. He was not.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.