Polaroid Promotes E-Commerce Effort
Polaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers.
Polaroid launched a promotion for its new e-commerce site designed to promotesales of its new Digital Photo Printers.
Polaroid launched a promotion for its new e-commerce site designed to promote sales of its new Digital Photo Printers.
Eisnor Interactive kicked off a national advertising and marketing campaign aimed at consumers both online and off. The Digital Photo Printer will be available on Polaroid’s Web site at www.polaroid.com/car, and via five online merchants including cdw.com, gigabuy.com (Dell Computers), compusanet.com, pcconnection.com and necx.com, as well as selling at 135 Wolf Stores.
Eisnor also launched a national sweepstakes, “Did You Know You Could Print Polaroid Photos From Your PC?” with a chance for consumers to win a free Volkswagen Beetle .
The sweepstakes promo includes radio spots, moving billboards, newspaper ads, and in-store point of purchase displays and an online segment via DoubleClick. “Polaroid has a new digital strategy,” said Arturo Duran, program Manager for Digital Photo Printers at Polaroid. “. . .as the consumer evolves into the e-commerce “regular buyer” we want to be present with them as their preferred brand for ease of use. With this new venture, our goal is to attract e-tailers. By applying our long-standing merchandising knowledge with Eisnor Interactive’s creative Internet knowledge, we hope to dominate the digital market, as we have with the mass merchandising market.”
Polaroid annual sales in 1998 were more than $1.8 billion. Polaroid supplies instant and digital camera and films; digital imagining peripherals, software, media and systems solutions; medical diagnostic imaging media; secure identification systems; graphics imaging systems; sunglasses and polarizers.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article