PowerAdz.com, a provider of Internet infrastructure services for newspapers, added more affiliates and now counts more than 800 online newspapers in the network.
New affiliates include the Press Republican in Plattsburgh NY, which launched its online yellow pages with PowerAdz YP Engine, and the Salt Lake Tribune and Deseret News in Salt Lake City, UT, which will use AdQuest Super Classifieds.
Using PowerAdz.com technology, newspapers in the network provide aggregated local classifieds, automotive, real estate, employment, auction, yellow pages and community content through a network of hundreds of local, co-branded newspaper Web sites.
Enticed by the PowerAdz.com Million Dollar Grant, more than 30 newspapers will launch Zwire!, a turnkey Internet solution to publish their newspaper online, the company said.
Zwire! combines editorial, classifieds, yellow pages, auction and community features without HTML programming. Participating newspapers include Mid/South Publishing, which publishes multiple Tennessee newspapers, 15 newspapers from Sound Publishing in Washington, all Journal Transcript papers in New England, and the Oakland Press in Pontiac Michigan, circulation 85,000.
The grants will provide the first 250 participating newspapers $3,000 to $5,000 each to underwrite in-print promotion of their local Web sites.
“Our affiliates see their Web sites enhanced by our products and content, and find that their visitors, who are rewarded with more relevant, local information, stay on their sites for longer periods of time,” said Lamonte Rhoades, PowerAdz’ vice-president for channel alliances. “That provides compelling new opportunities for local advertisers and gives the newspaper a chance to create significant new online revenue.”
Founded in 1996, PowerAdz.com markets its services to newspaper companies under the AdQuest, CarCast, AuctionHill, ThinkHomes, CareerGold and Zwire! Internet brands.
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