There have been plenty of media outlets that have premiered their shows online before it aired on TV. Now you don’t even have to wait for the commercials.
The California Milk Processor Board, who brought us the long-running “Got Milk?” campaign, are trying to make milk cool to sports-minded kids with their latest campaign, which touts milk as a performance-enhancing substance.
The ads, which parody the steroids scandal in baseball, were released on the CMPB Web site before they begin airing on TV during the MLB playoffs.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.