Ad network Real Media recently added 20 new Latin American Web sites to its network, including InfoSel in Mexico, Universo in Brazil and La Nacion and El Clarin in Argentina.
Real Media said it now represents 32 sites in Central and South America serving over half a billion ad impressions each month.
“Many people don’t realize that the dominant Internet brands in markets like Brazil, Argentina and Mexico are the Web sites of the local newspapers,” said Greg Gendron, managing director of Real Media Latin America.
“These newspapers are brands for news and information that Latin American audiences have grown up with and trusted for 100 years or more, making them very valuable partners to us.”
Real Media also markets its Open Ad Stream (OAS) targeted ad server product and claims more than 5,000 users for it.
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